Salt Water Pool Benefits
So, what are the advantages that can be ethically marketed as advantages of the salt-water pool system? Again, it depends on the system, and it depends on ethically representing the strengths of the system and being honest about the drawbacks.
The Swimming Experience
Most salt water pool systems offer a swimming experience as far as comfort of the water that is far superior to standard chlorinated pools. This is a true benefit of salt water systems. Using salt to generate pure chlorine products without the irritating stabilizers, conditioners, etc. that irritate a lot of people and that can have detrimental health effects can be a real benefit. Systems like the Genie can provide the savings other salt water systems only allude to. Again, ethical standards, representing the facts accurately, describing benefits of salt water pools versus drawbacks is the clear way to win.
Concerned About Salt Water System Sales?
With this kind of ethical standard, you may sell fewer systems overall, but customer satisfaction and trust should be the main consideration when it comes to presenting your offerings to the public which will more than make up for itself in long-term business and customer loyalty.
Is Salt Water Chlorination Right for You?
Salt water pool systems can be excellent for the right pool owners, and systems like the Chlorine Genie can take it one step closer to bridging the gap and solving the large problems with salt water pool systems and marketing in the industry. You don’t have to dig too far to see the difference in the mainstream salt-water pool marketing scheme and what Chlorine Genie is doing. Let’s hope the rest of the industry either catches on or gets behind products like the Genie and lifts them up to the position they belong in the scheme of things.