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Christina Aguilera to Model Skechers Shoes
Source: http://news.yahoo.com/
MANHATTAN BEACH, Calif. - Skechers USA Inc. had bad luck with Britney Spears — maybe it'll have better luck with Christina Aguilera.
Aguilera, 22, recently signed an 18-month agreement to appear in ads for Skechers, starting in October. She'll model footwear and accessories.
The campaign will be launched in women's, teen and pop-culture magazines, concurrently with the European leg of her "Justified and Stripped" world
tour with Justin Timberlake .
Skechers had an endorsement deal last year with Spears, but she filed a $1.5 million breach of agreement lawsuit in December, claiming the Manhattan
Beach-based company failed to pay her adequately for marketing a line of skates and accessories.
The pop star also claimed Skechers failed to find outside businesses to make accessories for her line, and used her presence in ads to increase sales
of its own skate products.
Skechers responded with a $10 million lawsuit, accusing Spears of fraud and breach of the three-year worldwide licensing agreement she signed in
January 2002.
The company claimed Spears refused to cooperate with designers and marketers in rolling out her products.
The suits were settled in May but the terms were not disclosed, according to documents filed in U.S. District Court in Los Angeles.
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