Offline Marketing Strategy
Offline marketing was the great standby of yesteryear and it still has its place for many businesses but, if a business is to succeed in our modern technological interconnected world, it must embrace online marketing if it expects to be competitive. Whether it be on smartphone technology, tablets, iPads, desktops, or laptops, the market is online these days searching for goods and services. If you have no presence in that arena, you are missing your targeted audience.
Online marketing strategies are not just for big business, corporate giants, and major players. Local small businesses wanting to compete must have a presence in their local markets to be competitive as well.
Your Target Customers Are Online Searching
Regardless of whether you care to accept the facts or not, your targeted customers are on the internet, punching away on their phones and devices to find what they are looking for. If you don’t pop up on their radar, you missed the opportunity for sales. Customers today use the internet to not only find the products and services they are looking for but also to find reviews and what other consumers are saying about your products and services. Buying decisions have become more sophisticated, and if you are not playing the game, you are losing sales to the competition. If you have no online presence or digital marketing strategy, then you’re not connecting with your customers, converting those customers to leads, and converting those leads to sales. Plain and simply you are not playing where your customers play.
Your Competition is Online
Your competition is online, they are marketing goods and services, capturing leads, following up on those leads, and closing sales as a result of online traffic and exposure. If you’re not playing the digital game, then you are losing, the competition is getting the business and you are not. You simply must have an online presence to be a player in today’s market. If you don’t, you are losing revenue, you are missing opportunities, and you are on the way out.
It Isn’t Necessary to Spend A Fortune
Traditional offline marketing can be quite costly. Internet marketing can be quicker to employ and less expensive, depending on tactics, your market, and your competition. Avenues like social media can be very cost effective and targeted, allowing businesses to build loyalty, brand recognition, and customer interaction. Email Marketing, unlike direct mail, allows you to message your database whenever you want, for free. There are no big money flops when you fail, you simply test, refine, hone your offers, and move forward until your conversions are acceptable.
Search engine marketing, pay per click advertising, and search engine optimization allows you to target your market more precisely than ever and get your business and offers in front of just the right audience looking for your products, services.
Digital Marketing is Easier to Evaluate and Monitor
Online marketing can be tracked, measured, manipulated, and honed using technology that is just not possible offline. The analytics available to you as a digital marketer allow you to monitor, measure, analyze, and manipulate a multitude of factors and master your marketing like never before possible.
There Are a Multitude of Online Strategies
There is a multitude of online marketing strategies to suit your business and the unique peculiarities of your market. For instance, content marketing, social media, video, email, Facebook and Twitter ads, info webinars, Pinterest images, SEO, pay per click, etc. the list goes on. Finding the right avenues for your business and unique niche market is the challenge today’s top firms and marketers embrace. The days of traditional marketing are numbered. The new digital era has dawned and overshadowed the old ways with new and exciting ways to create and reach the markets of the future.
Whether you are a local Mom and Pop business, a small retailer, pool business, landscaper, plumber, accountant, or auto repairman, or a major retailer and national company, digital marketing must be an ever growing part of your business strategy for success.
Christina Anderson Marketing
As we move forward, we will continue to bring you insights and news as the market changes on how to best take advantage of these developing technologies and strategies to build your business. Stay tuned to Christina-A .NET for the best insights and news.